Product labels are one of the very strong marketing tools that most of the internet marketers use today. They give quick information to customers and encourage them to buy your products. A flashy image on your product can advertise its quality, uniqueness, “why choose it” or any of its other attributes. It allows you to compete with established competitors. According to Amber Waves (U.S. Department of Agriculture’s website), %66.5 billion was spend just on packaging in 2005 just to do better marketing exceeding the amount the industry spent on advertising.
Definitely packaging is not something that can be done for eCommerce but the concepts of marketing are important. Product Labels Pro Magento Extension uses this great strategy without any cost to help increase sales by catching visitor’s attention with your own uploaded images and your custom defined text. Let us see some of the ways Product Labels pro can encourage customers to buy your product,
1 Consumer Choice: It is the most effective way of informing customers about different choices they can make. They can discriminate among products hat which one better suits their needs. Therefore your product must be labeled in a way that it can attract more and more customers.
2. Economy Friendly: You don’t have to spend any amount on packaging and labeling physically. Place any type of Magento sale labels, special prices labels, new products labels or whatever by creating custom images and text. You are free to choose any size and form, put stunning effects to give your customers a pleasurable browsing experience.
3. Continuous improvement and competition: Product labels will also serve as a metric for product improvement. If a vendor uses any promotion like product labels, naturally competition will grow and other vendors will try to take lead by making improved products.
4. Outlining Key Features: Labels can serve the purpose of defining key features of the product for which a group of people has been looking for in a brief and quick view. So without wasting any time customers quickly understand if the product suits their needs.
5. Promotion: as stated above, most of the labels are utilized for running effective marketing campaigns e.g. a label with text “50 % off” will attract more clients than a product without label.
But choosing a right label is extremely important; it should be user-friendly, and adequately informational. You should find below information in order to effectively use labels,
1. Information your customers will find useful
2. Suitable colors and content
3. Effective promotional appeals that can attract customers
4. Where to put your labels
5. Do you want to use text, image or both as a product label?
6. Would you like to have multiple labels on category and listing pages?
7. Do you want your labels to be automatically applied on products based on certain conditions (when talking about eCommerce). If yes what type of conditions Magento Plugins should provide.
Products labels Pro Magento Extension allows you to do more than that with its rich backend functionality. It allows you to create countless rules with comprehensive set of conditions to apply them on products. Based on these rules, labels will automatically be applied. So no worries for you, this plugin gets the work done for you amazingly.