Reasons to Use Customer Photos in Online Photo galleries of Ecommerce Sites

10% photos taken since the inception of this world appear during the last 1 year and presented in Image Gallery. Isn’t it an amazing fact? To your surprise, it has become the game of pictures now, converting individuals into big brands. Jammie Oliver, a celebrity chef, utilized the power of photos at instagram, and is running a Jamie Oliver brand now. Better photo means attract more visitors and experience more of their engagement. For an eCommerce site, attracting and engaging the prospects is the ingredient to experience more sales.

Importance of Images for an eCommerce Site

Images are considered now as the universal language. For an eCommerce business owner, the significance of online Photo Gallery increases many folds. Better presentation of product photos in photo galleries online means attracting the customers, giving them a clear view of what they are going to buy. If it’s said that a professionally designed images gallery helps increasing conversions, it’s true indeed. Here are given some major reasons behind importance of images for an online store.

More reviews for articles carrying images: Stats reveal that articles to support an eCommerce site have 94% more readers, provided there are website image gallery in the content.

More views for press releases carrying images: If you publish press releases for your eCommerce store, include snap galleries or videos related to your business. There are 45% more views for such press releases.

Images click the searchers: If images appear in local search results, 60% of the consumers try to contact a business.

Image quality helps buying decision: The quality of the images displayed in online photography gallery helps 67% consumers in reaching the buying decision. The image quality takes precedence over the product information, product description, ratings, and reviews.

Reasons to Use Customer Photos at web photo gallery

Displaying real people using the product attracts more prospects and helps quick conversions. It will let them realize how other real people feel about the product. Here are given some major reasons behind using the customer photos to help an eCommerce site in more conversions.

Customer photos on product pages increase conversions: Stats given in Olapic whitepaper reveal that customer photos on product detail pages help increasing the conversions by 4.6%. If the customers are allowed to interact with these photos, the conversion rate doubles, which was 9.6% for Olapic clients.

More visitors with more Smartphone usage: As the Smartphone usage is on rise, the number of browsers is increasing tremendously. It means a website should be capable of attracting the smart browsers with smart photos in the art photo gallery. In 2015, the camera-carrying phone sale is expected to be 2.25 billion, which means the photo-capturing trend is on rise. These photos could be of your customers, carrying your products. Why to ignore such a great opportunity of product marketing and grabbing the real customer photos for your photo gallery.

Online photo posting on rise: Stats show that 54% US adults post their original pictures online. 47% users re-share those pictures. What does it mean? Your product pictures could be shared if taken perfectly and displayed properly in the photo galleries online.

Customers trust customer photos: Believe it, 66% UK online consumers and 63% US online consumers think about buying confidently after looking at customer photos. They feel reluctant to make a buying decision if see retailer photos at an eCommerce store.

55% UK and 54% US consumers reversed their buying decision just after looking at the non-supportive product photos. It’s enough for the store owners to think about better product photo display in the image gallery.

Quality compromise isn’t tolerable: Presenting better product photos doesn’t mean giving a superficial glimpse to the prospects. It can be hazardous for the business. 33% UK and 32% US consumers returned the product just because there was a quality gap between the photo displayed and the product received.

More buying for customer photos: If a real customer models a product, 32% US consumers will think about buying. They don’t want perfect-figured models displaying the products, but the people looking like them.

Free online photo galleries are not just meant to present the products in front of the customers, but to leave a brand image for the business, to help achieving customer satisfaction, and to see a sharp growth in business sales.

What’s your opinion about images, particularly the crowd-sourced images to be used at online store?

Microsoft and Google’s Monopoly break-up

 

Monopoly is something a devastating factor causing troubles to entrepreneurs. Something extraordinary has to be achieved by these new comers to the market to get their work up to some level. In the presence of monopoly competition does not grow and customers have to pay more and compromise with the quality of products, because they don’t have any other choice. They would have to accept whatever the products are in the market at whatever rates. On the other hand if the completion grows, more and more products would be available in low prices.

In the 20^th century, AT&T ended up its dominancy when Justice Department battled with them for 1974 to 1982. More than a decade in 1980s went through in similar fight between IBM and Justice Department because IBM had the hardware monopoly. In 1998, Justice Department started a case against Microsoft as due to their monopoly new firms found hard to come into the competition. Several restrictions were applied on Microsoft. Microsoft also faced several acquisitions in Europe.

And one of the latest Antitrust proceedings made by European commission has been started.  According to the commission Microsoft has failed to the commitment it made in 2009 to start a browser market so as to let new firms come in to the competition.

According to the contract, Microsoft was supposed to display BSC that is “Browser screen choice” on windows PCs in Europe where the default browser is Internet explorer. Most of the companies which exercise monopoly are the tech companies. Microsoft fed the market with its highly popular OS in 80’s and got hold of the market since then. Now most of the necessary tools are built-in by default in its OS. On the above allegation Microsoft’s response was as bellow,

“We have fallen short in our responsibility to do this. Due to a technical error, we missed delivering the BCS software to PCs that came with the service pack 1 update to Windows 7….”

If lost this battle, Microsoft could face many sanctions and penalties. They already had escaped a fine in 2009 when they opted to use BSC allowing users to select any internet browser of their choice on their PC instead of IE. Microsoft offered a fix that will be sent out to all the users about 28 million who were affected.

Negotiations with Google are also underway to prevent the only dominance of Google in Internet search and marketing which is the soul of eCommerce business.  If any lawsuit is brought against Google, it might be dead. According to some reports, Federal Trade Commission is planning to bring legal actions against Google.  They have been monitoring Google for antitrust concerns.  The most important thing is the loss of power, fame, and appreciation when facing such lawsuits irrespective of winning or losing. Microsoft battled for around 4 years which made them lose their focus. Other competitors took benefits of this situation and thus Google became the master in search engines and Apple in music.

It’s not the free internet world today as it was back in 90’s, Google’s crawler might not catch each and everything. In order to compete with Facebook, Google started its own social sharing network Google + which has not been much successful. At the same time Google has wisely stepped into the new era of internet browsing and that is mobile internet. It has launched Android which is a free platform for application development. Microsoft has already been stumbling to get hold of the market and on the other side, Google the market leader in internet search might be pushed into the same situation if faced a lawsuit……..